Cookie Policy
Effective Date: Feb 2026
At Zuri Trails, we protect your privacy and provide a transparent browsing experience. This Cookie Policy explains what cookies are, how we use them, and the choices you have regarding their use when you visit www.zuritrails.com. This policy is customized for Zuri Trails and follows industry best practices for travel websites.
What Are Cookies?
Cookies are small text files that are stored on your computer, smartphone, tablet, or other device when you visit a website. They help websites remember your preferences, improve functionality, enhance security, and provide a better browsing experience.
Cookies do not typically identify you personally. Instead, they identify your browser or device and allow us to recognize returning visitors.
Cookies may be:
- Session Cookies – Temporary cookies that are deleted when you close your browser.
- Persistent Cookies – Cookies that remain on your device until they expire or are manually deleted.
- First-Party Cookies – Cookies placed directly by Zuri Trails.
- Third-Party Cookies – Cookies placed by trusted partners that provide analytics, advertising, maps, videos, or other services.
Why We Use Cookies
We use cookies to:
- Ensure our website functions correctly.
- Improve website speed and performance.
- Remember your preferences and settings.
- Analyze visitor behavior to improve our content and services.
- Measure the effectiveness of our marketing campaigns.
- Deliver relevant travel offers and advertisements.
- Protect our website against spam and malicious activity.
Types of Cookies We Use
-
Essential Cookies
These cookies are necessary for the operation of our website.
They help with:
- Website security
- Page navigation
- Contact forms
- Booking enquiries
- Session management
- Load balancing
Without these cookies, some parts of our website may not function properly.
-
Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website.
They collect anonymous information such as:
- Pages visited
- Time spent on pages
- Device type
- Browser type
- Operating system
- General geographic location
- Website performance
We may use services such as:
- Google Analytics
- Google Search Console
- Microsoft Clarity
- Other website analytics tools
This information helps us continually improve our website and user experience.
-
Functional Cookies
These cookies remember your preferences, including:
- Language settings
- Recently viewed tours
- Form information
- Cookie preferences
- Region selection
These cookies make your future visits more convenient.
-
Marketing and Advertising Cookies
Marketing cookies help us show you relevant travel offers and advertisements.
They may be used by advertising platforms such as:
- Google Ads
- Meta (Facebook & Instagram)
- TikTok
- Other advertising partners
These cookies may track interactions with our website so that advertisements displayed on other websites are more relevant to your interests.
-
Third-Party Cookies
Our website may include services provided by trusted third parties, including:
- Google Maps
- YouTube videos
- Social media sharing buttons
- Payment gateways
- Live chat services
These services may place their own cookies according to their respective privacy policies.
We encourage you to review the privacy and cookie policies of these third-party providers.
Information We May Collect
When you visit our website, we may automatically collect information such as:
- IP address
- Browser type and version
- Device type
- Operating system
- Screen resolution
- Referring website
- Pages visited
- Tour packages viewed
- Date and time of visit
- Time spent on pages
- Clicks and navigation patterns
Unless you voluntarily submit information through our enquiry or booking forms, this data does not directly identify you.
How We Use This Information
We use this information to:
- Improve website performance.
- Monitor website security.
- Respond to enquiries.
- Process bookings.
- Improve our travel products.
- Understand visitor interests.
- Enhance customer service.
- Measure marketing effectiveness.
- Personalize website content.
Managing Your Cookie Preferences
Most web browsers allow you to:
- Accept all cookies.
- Reject all cookies.
- Block third-party cookies.
- Delete previously stored cookies.
- Receive notifications before cookies are stored.
You can manage your cookie settings through your browser preferences.
Please note that disabling certain cookies may affect the functionality of our website, including enquiry forms, booking features, and personalized content
Google Analytics
We may use Google Analytics to better understand how visitors use our website.
Google Analytics collects anonymous information regarding:
- Website usage
- Visitor interactions
- Device information
- Traffic sources
This information helps us improve our website and does not identify you personally. If you prefer not to be tracked by Google Analytics, you can install Google’s browser opt-out add-on.
Data Security
We take appropriate technical and organizational measures to safeguard the information collected through cookies and similar technologies. While no internet transmission or storage method is completely secure, we continuously work to protect our systems and your information.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our website, technologies, legal requirements, or business operations.
The latest version will always be published on this page, and the “Last Updated” date will be revised accordingly.
Contact Us
If you need any clarification about this Cookie Policy or how we use cookies, please contact us:
Zuri Trails
Website: www.zuritrails.com
Email: info@zuritrails.com
Phone: (+254) 797 565 434